Global Marketing Agency
10 dec 2024
Enabled 100% IR35 compliant freelancer engagement in the UK.
Reduced operational burden, saving 5–8% in freelancer engagement costs.
The agency was expanding into the UK but lacked internal knowledge of IR35 and HMRC’s classification requirements for independent contractors.
They relied heavily on email and spreadsheets, which were not scalable for UK volume or IR35 complexity.
Agency managers were unfamiliar with the management practices needed to maintain IR35 compliance across freelancer engagements.
Due to internal knowledge gaps and resource limitations, the agency was exploring expensive outsourcing options like Umbrella Companies.

Bubty implemented workflows that streamlined onboarding and project invitations, ensuring consistency and speed.

Custom workflows included automated manager screening, freelancer acknowledgments, document uploads, and real-time SDS generation.

Custom workflows included automated manager screening, freelancer acknowledgments, document uploads, and real-time SDS generation.

Bubty’s Compliance Team delivered a Compliance Readiness Assessment and manager training to identify and close IR35 knowledge gaps.
The agency could now compliantly source and engage all UK freelancers, regardless of IR35 classification.
With Bubty’s solution in place, the agency chose to manage freelancers in-house, saving 5–8% per engagement.
Agency managers are able to engage, match, manage and pay talent through automated workflows. This results in a better user experience for both agency managers and their talent.
IR35 requirements, both process and classification criteria, have been configured into agency processes, ensuring 100% compliance results.
Bubty’s platform gave managers and talent a seamless experience from onboarding to payments through fully automated processes.
Compliance requirements were embedded into every step, ensuring no engagement moved forward without legal coverage.
Real-time status tracking and process visibility reduced internal support needs and boosted confidence in every engagement.
With Bubty’s platform and service approach to designing the solution, the agency client achieved the IR35 compliant talent engagement model and management processes they were seeking and achieved greater operational efficiencies than they were originally expecting.