A Global MSP and Staffing Company Leveraged Bubty to Launch a Whitelabel Freelancer Portal
A global MSP and staffing company leveraged Bubty to launch a whitelabel freelancer portal creating new revenue streams and delivering unmatched value to their clients.
Business Challenges
Limited Capabilities to Support Independent Contractors (ICs)
The company identified a growing demand from their clients to manage independent contractors effectively but lacked the internal capabilities to provide this service.
Dependence on third-party organizations resulted in lost clients or reduced margins, leaving them unable to compete in this space.
Outdated Systems
The MSP relied on unbranded third-party systems or spreadsheets, which lacked the flexibility, visibility, and integration required to meet client needs.
Solution Delivered
Whitelabel Freelancer Management Portal
Bubty enabled the MSP to launch a fully branded freelancer management system under their own domain, complete with customized logos, colors, and fonts.
The solution provided live data, dashboarding, and insights into their freelancers, empowering their clients with visibility and control.
Core Functionalities Used
Onboarding: Streamlined contractor onboarding processes.
Classification: Ensured compliance with independent contractor regulations.
Engagement Workflow Builder: Designed custom workflows to manage the IC population effectively.
Integrations: Seamlessly connected with the MSP’s internal CRM and proprietary systems to support end-to-end operations.
Results and Impact
New Revenue Streams
The MSP became the first in their field to focus on delivering a dedicated solution for independent contractors, opening up a whole new revenue stream and establishing themselves as an industry innovator.
Enhanced Client Satisfaction
The system allowed the MSP to meet client demands for freelancer visibility and management, significantly improving client retention and satisfaction.
Key Success Factors
Whitelabel Capabilities: Bubty’s fully customizable solution allowed the MSP to market the platform as their own, maintaining a consistent brand identity.
Configurable Features: The system’s flexibility and customization options enabled the MSP to design workflows and processes tailored to their clients’ needs.
Dedicated Support: Bubty provided on-site training and created dedicated teams to ensure a successful implementation, overcoming initial delays and aligning on goals.
Outcome
Bubty’s solution helped the MSP establish a competitive edge in the staffing industry, creating new opportunities for revenue generation and client satisfaction. By launching a unique, branded freelancer management portal, the MSP positioned themselves as a leader in supporting independent contractors, a previously underserved workforce segment.
