Model B: A Growth Marketing Agency Driving Scalable Solutions

Business Goals

Model B aimed to streamline its decentralized talent management, enhance collaboration, and engage larger clients by improving its workforce management and project execution.

Challenges & Opportunities

  1. Decentralized Talent Model Complexity

Before implementing Bubty, Model B struggled with managing its decentralized workforce. Traditional tools like ClickUp, Trello, and Notion were insufficient for active engagement and communication.

Opportunity: Bubty provided a comprehensive platform for Model B to efficiently manage projects and foster seamless collaboration across their global partner collective.

  1. Customization & Adaptability

Model B required a highly configurable platform that could be tailored to their specific needs while ensuring a seamless user experience.

Opportunity: Bubty's responsiveness and adaptability allowed Model B to create a customized workflow, enabling them to innovate and scale their talent management processes effectively.

  1. Scaling & Client Engagement

Model B needed a solution that could enable them to attract and manage larger clients despite being a 12-person agency.

Opportunity: With Bubty, Model B could tap into a diverse talent pool, tailoring services uniquely to each project's needs, leading to increased client engagement and an enhanced market reputation.

Value Delivery

Key Functionalities Implemented

Bubty provided Model B with:

  • Freelancer Onboarding & Compliance

  • Talent Matching & Project Management

  • Automated Payments & Contracts

  • Scalable Workforce Insights

Systems Replaced

  • ClickUp, Trello, Notion, and other manual project management tools.

Customer Benefits

Success Factors – 3 reasons why Model B chose Bubty

  1. Highly Configurable Platform – Adapted to Model B’s specific needs.

  2. Seamless Collaboration – Enhanced engagement within their global partner collective.

  3. Scalability & Flexibility – Enabled them to engage with larger, high-profile clients.

KPIs Impacted

  • Improved workforce efficiency

  • Enhanced project collaboration, reducing delays and miscommunication.

  • Increased ability to secure larger, specialized clients.

Chris Perkins on Bubty

Chris Perkins, President of Model B, highly recommends Bubty for its adaptability and seamless integration. He emphasizes:

"Bubty has become an extension of the spirit of what we're all about, organically and naturally."

This flexibility makes Bubty an essential tool for agencies looking to innovate and enhance their workforce management.

Conclusion

With Bubty, Model B successfully scaled its operations, improved freelancer engagement, and enhanced client management. The agency now enjoys a streamlined, automated, and adaptable talent management system, positioning them as a leader in delivering tailored marketing solutions.

Wondering how Bubty can revolutionize your company's talent management? Book a free discovery call with one of our experts now.

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The Hague (NL)

Bubty BV.

Spaarneplein 2, 2515 VK, The Hague,
South-Holland NL

New York City (US)

Bubty Inc.

228 Park Ave SPMB 93952, New York, New York 10003-1502 US

© Bubty 2025 - All rights reserved.

Bubty received the "high performer spring 2024" medal
Bubty received the "easiest to do business with spring 2024" medal

The Hague (NL)

Bubty BV.

Spaarneplein 2, 2515 VK, The Hague,
South-Holland NL

New York City (US)

Bubty Inc.

228 Park Ave SPMB 93952, New York, New York 10003-1502 US

© Bubty 2025 - All rights reserved.

Bubty received the "high performer spring 2024" medal
Bubty received the "easiest to do business with spring 2024" medal

The Hague (NL)

Bubty BV.

Spaarneplein 2, 2515 VK, The Hague,
South-Holland NL

New York City (US)

Bubty Inc.

228 Park Ave SPMB 93952, New York, New York 10003-1502 US

© Bubty 2025 - All rights reserved.

Bubty received the "high performer spring 2024" medal
Bubty received the "easiest to do business with spring 2024" medal